We created the first playlists that were meant to be read- not played.
The Ask: Make Verizon top of mind and let customers know they sell more than phones - but without using an offer.
The Idea: Inserting Verizon into an unexpected landscape while turning people's wishlists for hot tech into a Holiday Hintlist.
Cannes Shortlist | Creative eCommerce Consumer Services
Cannes Shortlist | Creative eCommerce Customer Acquisition
Cannes Shortlist | Creative eCommerce Retail & Customer Promotions
ADC Bronze Winner | Mobile E-Commerce Site
Shorty Finalist | Mobile Campaign
Looking for a UE Boom, Galaxy S8, or Canary for the Holidays? Send these to someone and make sure they read all the song titles!
Curious for more playlists? Click here.
Musical thanks to my amazing partner and playlist maker extraordinaire, Zach McKinney.