THE ASK Verizon wanted to “go viral” over the new iPhone 8 launch. So we turned Snapchat into the first AR scavenger hunt that had users looking for a virtual "8" for an average of 31 minutes. The build was so big and game changing that Snapchat had to push out an app update. Thank you Snap.
AGENCY: R/GA
ROLE: ART DIRECTORFind the 8
Awards
Cannes Shortlist | Creative eCommerce Consumer Services
Cannes Shortlist | Creative eCommerce Customer Acquisition
Cannes Shortlist | Creative eCommerce Retail & Customer Promotions
ADC Bronze Winner | Mobile E-Commerce Site
AICP Finalist
Shorty Finalist | Mobile Campaign
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CD: Corel Theuma
ACD: Jon Klein
ACD: Lydia Daniels
AD: Nancy Nystrom
CW: Zach McKinney