THE ASK

Amazon Prime Day has become one of the biggest shopping events of the year, generating millions in sales for Amazon — eBay’s biggest competitor. So how could eBay disrupt this made up holiday, and drive site traffic and sales of their own? Enter the Crash Sale. An irreverent sales event inspired by Amazon’s site crashing during last year’s Prime Day with deals on stuff people actually wanted. Our Crash Sale spokesperson? Alexa, of course.

AGENCY: EDELMAN
ROLE: SENIOR ART DIRECTOR