Rep the Rivalry
For March Madness, Dove Men+Care created a common ground for fans, where it feels like there is none.
The Problem: America is more divided now than ever. And sports has the power to divide or unite. DMC chose March Madness, one of the biggest moments in sports, to bring people together.
The Insight: The truth is, rivalries unite us. So let’s celebrate what brings us together, rather than what keeps us apart.
The Idea: Inspired by the history and lore of college basketball's biggest rivalries, we teamed up with designer Don C. to create a series of limited edition jerseys that unite the country's biggest rivalries.